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Psychology (MSc)

Do color and product congruence positively influence banner ads’ efficacy? An eye-tracking study

Vlug, Niki Gisele (2020)

Do color and product congruence positively influence banner ads’ efficacy? An eye-tracking study

Master thesis | Psychology (MSc)

Author: Vlug, Niki Gisele

Faculty: Faculty of Social & Behavioural Sciences

Specialisation: Economic and Consumer Psychology

Supervisors: Kwaadsteniet, E. de
Boezeman, E.

ECTS Credits: 20

Language: en