The framing of Russia’s 2018 pension reform in state-controlled news broadcasting

The main finding of this master thesis is that Russian state-controlled media communicated Russia’s 2018 pension reform through a pattern of media frames aimed to explain the reform as the only reasonable solution to a problem. This thesis has used three framing analysis theories that highlight from different perspectives how the 2018 pension reform was framed on Perviy Kanal, the largest Russian news channel. The first chapter of this thesis is a literature review of (media) framing research. Framing research is a popular and multifaceted topic in the field of (political) communication. A preliminary concept of framing could refer to how media uses selection and salience to influence human consciousness and shape public opinion (Entman, 1993, 2004). The second chapter elaborates on the contemporary mass media environment in Russia and specifically focusses on framing in Russian mass media. The last chapter discusses the results of this thesis’ empirical research based on the...Show moreThe main finding of this master thesis is that Russian state-controlled media communicated Russia’s 2018 pension reform through a pattern of media frames aimed to explain the reform as the only reasonable solution to a problem. This thesis has used three framing analysis theories that highlight from different perspectives how the 2018 pension reform was framed on Perviy Kanal, the largest Russian news channel. The first chapter of this thesis is a literature review of (media) framing research. Framing research is a popular and multifaceted topic in the field of (political) communication. A preliminary concept of framing could refer to how media uses selection and salience to influence human consciousness and shape public opinion (Entman, 1993, 2004). The second chapter elaborates on the contemporary mass media environment in Russia and specifically focusses on framing in Russian mass media. The last chapter discusses the results of this thesis’ empirical research based on the concept of media framing and against the background of earlier research about how mass media is employed in Russia. The primary research discusses Russian news broadcasting reports that cover topics on, or related to, the pension reform in Russia from 14 June 2018 until 14 January 2019.Show less

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The framing of Russia’s 2018 pension reform in state-controlled news broadcasting