Leiden University Student Repository

Buren, Sarah Lisa van (2020)

A Rhetorical Analysis according to the Elaboration Likelihood Model (ELM) of Speeches on Climate Crisis by Scientists and Politicians

Bachelor thesis | Engelse taal en cultuur (BA)

A rhetorical analysis of modern rhetorical devices used in speeches about the climate crisis given by various politicians and scientists. This analysis has been conducted according to the Elaboration Likelihood Model (ELM) as is described by Hoeken et. al. This shows how these two different groups incorporate rhetorical devices to persuade. Four rhetorical mechanism have been analysed: fear appeal, metaphor and the use of adjectives and statistics. This study showed that both parties were very conscious about persuading according to either the central or non-central persuasion route as is described in Hoeken's theory. Scientists mainly persuaded according to the central route whereas politicians persuaded according to the non-central persuasion route.

Rhetorical Analysis

ELM

Climate Crisis

Politicians

Scientists

Author

Buren, Sarah Lisa van

Faculty

Faculty of Humanities

Specialisation

Literature

Supervisors

Foster, Tony

ECTS Credits

10

Language

en