Chinese Soft Power through the Eyes  of Chinese and African Media

The 2018 Forum on China-Africa Cooperation (FOCAC) in Beijing was an historic event to chart the next stage of Sino-African relations. The event was also symbolic in showcasing a FOCAC that is co-owned by China and Africa. In view of growing Sino-African cooperation under the FOCAC, this thesis researches how Chinese and African media framed this edition of the FOCAC. I ask the following research question: What are the implications of Chinese and African news outlets’ different discourses of the FOCAC for China’s soft power in African countries? The thesis uses selected media from China (Xinhua, CGTN) and Africa (The Star, Daily Nation, Vanguard, Ahram Online, SABC News). I use content and discourse analyses of news articles and reports of the 2018 FOCAC to distinguish different versions of the FOCAC story, as well as themes emphasized by the respective news outlets. I also conduct a visual analysis of television items concerning the FOCAC where I examine their source and emphasized...Show moreThe 2018 Forum on China-Africa Cooperation (FOCAC) in Beijing was an historic event to chart the next stage of Sino-African relations. The event was also symbolic in showcasing a FOCAC that is co-owned by China and Africa. In view of growing Sino-African cooperation under the FOCAC, this thesis researches how Chinese and African media framed this edition of the FOCAC. I ask the following research question: What are the implications of Chinese and African news outlets’ different discourses of the FOCAC for China’s soft power in African countries? The thesis uses selected media from China (Xinhua, CGTN) and Africa (The Star, Daily Nation, Vanguard, Ahram Online, SABC News). I use content and discourse analyses of news articles and reports of the 2018 FOCAC to distinguish different versions of the FOCAC story, as well as themes emphasized by the respective news outlets. I also conduct a visual analysis of television items concerning the FOCAC where I examine their source and emphasized discursive elements in the visual materials. By conducting this multifaceted analysis of media discourse of the FOCAC, this thesis adds a new angle to scholarly research on Chinese soft-power and cultural diplomacy in Africa.Show less

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Chinese Soft Power through the Eyes of Chinese and African Media