#AuNomDuPeuple. The discursive strategy of populist Eurosceptic parties in the 2014 European elections.

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International Relations (MA)

Vázquez Sánchez, Tadeo Julián (2019)

#AuNomDuPeuple. The discursive strategy of populist Eurosceptic parties in the 2014 European elections.

Master thesis | International Relations (MA)

The advent of new technologies is continually changing the dynamics of political communication, making social media (especially Twitter) a direct linkage between politicians and the public, different from, for instance, TV interviews. Thus, it is generally believed that parties can take advantage of these new channels to spread their messages, and populist Eurosceptic parties are particularly expected to utilize them as a way to expand their support and visibility within the political field. Given this, further considerations could be raised on how these parties use social media. While some may argue that social media acts only as a complementary platform to maximize the reach of proposals, many scholars have pointed out that these parties use social media to make their discourse even more colloquial, mobilizing and radical. The research question to be addressed is: what is the discursive strategy of populist Eurosceptic parties on Twitter compared to the one on TV interviews?