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Psychology (MSc)

Exploring the limits of Integrated Marketing Communication: How, and when, packaging‐positioning consistency shapes brand evaluations

Bommel, Tom van (2012)

Exploring the limits of Integrated Marketing Communication: How, and when, packaging‐positioning consistency shapes brand evaluations

Master thesis | Psychology (MSc)

Author: Bommel, Tom van

Faculty: Faculty of Social & Behavioural Sciences

Specialisation: ECP

Supervisors: Kwaadsteniet, Erik de

ECTS Credits: 20

Language: en