Persistent URL of this record https://hdl.handle.net/1887/23465
Documents
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- Master thesis
- closed access
In Collections
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Exploring the limits of Integrated Marketing Communication: How, and when, packaging‐positioning consistency shapes brand evaluations
- Author
- Bommel, Tom van
- Specialisation
- ECP
- Supervisors
- Kwaadsteniet, Erik de
- ECTS Credits
- 20
- Language
- en