Persistent URL of this record https://hdl.handle.net/1887/23470
Documents
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- Master thesis
- closed access
In Collections
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Staying True to Your Product Image? The influence of the psychological mechanisms of consistency and fluency on the combination of price and looks in advertisements
- Author
- Helvert, Miranda J. van
- Specialisation
- ECP
- Supervisors
- Kwaadsteniet, Erik de
- ECTS Credits
- 20
- Language
- en