Persistent URL of this record https://hdl.handle.net/1887/23479
Documents
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- Master thesis
- closed access
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Are Surprising Ads More Effective? Arousal as a mediator of the amplification effect of surprise
- Author
- O’Dwyer, Cormac
- Specialisation
- ECP
- Supervisors
- Noordewier, Marret
- ECTS Credits
- 20
- Language
- en