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Psychology (MSc)

Are Surprising Ads More Effective? Arousal as a mediator of the amplification effect of surprise

O’Dwyer, Cormac (2012)

Are Surprising Ads More Effective? Arousal as a mediator of the amplification effect of surprise

Master thesis | Psychology (MSc)

Author: O’Dwyer, Cormac

Faculty: Faculty of Social & Behavioural Sciences

Specialisation: ECP

Supervisors: Noordewier, Marret

ECTS Credits: 20

Language: en