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Psychology (MSc)

Creative Advertising? Put Yourself in the Position; The effectiveness of using creativity and a narrative formulation in educational campaigns

Onderwater, N.F.I. (2011)

Creative Advertising? Put Yourself in the Position; The effectiveness of using creativity and a narrative formulation in educational campaigns

Master thesis | Psychology (MSc)

Author: Onderwater, N.F.I.

Faculty: Faculty of Social & Behavioural Sciences

Specialisation: ECP

Supervisors: Weenig, M.

ECTS Credits: 20

Language: en