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Psychology (MSc)

Irritation due to Pop-up Advertising on TV: The effects of fluency on perceived ad intrusiveness, brand liking and ad avoidance.

Rhee, Floris M. van der (2011)

Irritation due to Pop-up Advertising on TV: The effects of fluency on perceived ad intrusiveness, brand liking and ad avoidance.

Master thesis | Psychology (MSc)

Author: Rhee, Floris M. van der

Faculty: Faculty of Social & Behavioural Sciences

Specialisation: ECP

Supervisors: Dillen, L.F. van

ECTS Credits: 20

Language: en