Persistent URL of this record https://hdl.handle.net/1887/23608
Documents
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- Master thesis
- closed access
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Irritation due to Pop-up Advertising on TV: The effects of fluency on perceived ad intrusiveness, brand liking and ad avoidance.
- Author
- Rhee, Floris M. van der
- Specialisation
- ECP
- Supervisors
- Dillen, L.F. van
- ECTS Credits
- 20
- Language
- en