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Psychology (MSc)

If only you smile at me: The effects of a Duchenne smile and product familiarity on consumer trust

Avis, Leonoor (2013)

If only you smile at me: The effects of a Duchenne smile and product familiarity on consumer trust

Master thesis | Psychology (MSc)

Author: Avis, Leonoor

Faculty: Faculty of Social & Behavioural Sciences

Specialisation: ECP

Supervisors: Lelieveld, Gert-Jan

ECTS Credits: 20

Language: en