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Psychology (MSc)

Positively Surprising a Consumer and the Positive or Negative Effects of Cognitive Load on Affect and Product Evaluation

Droffelaar, Niek van (2013)

Positively Surprising a Consumer and the Positive or Negative Effects of Cognitive Load on Affect and Product Evaluation

Master thesis | Psychology (MSc)

Author: Droffelaar, Niek van

Faculty: Faculty of Social & Behavioural Sciences

Specialisation: ECP

Supervisors: Noordewier, Marret

ECTS Credits: 20

Language: en