Persistent URL of this record https://hdl.handle.net/1887/23744
Documents
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- Master thesis
- closed access
In Collections
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The Power of Consistency in Advertising: Can consistency succeed over expensiveness?
- Author
- Hellmann, Alina
- Specialisation
- ECP
- Supervisors
- Kwaadsteniet, Erik W. de
- ECTS Credits
- 20
- Language
- en