Persistent URL of this record https://hdl.handle.net/1887/23791
Documents
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- Master thesis
- closed access
In Collections
This item can be found in the following collections:
Psychological consistency in marketing communications; Where Integrated Marketing Communication meets Conceptual Fluency
- Author
- Wessels, Patrick
- Specialisation
- ECP
- Supervisors
- Kwaadsteniet, Erik de
- ECTS Credits
- 20
- Language
- en