Persistent URL of this record https://hdl.handle.net/1887/27754
Documents
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- Master thesis
- closed access
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Surprise in advertisements: Where time for sense making defines whether the reaction to surprise in advertisements will be positive or negative
- Author
- Middelkoop, Marjolein
- Specialisation
- Master Economic and Consumer Psychology
- Supervisors
- Noordewier, Marret
- ECTS Credits
- 20
- Language
- en