Leiden University Student Repository

Cassandra, Pizzey (2014)

Redefining Gender: A case study of Mini Colour One by Scholten & Baijings

Bachelor thesis | Kunstgeschiedenis (BA)

The paper will examine the work of design duo Scholten & Baijings, and in particular consider the thesis that they are aware of their personal gender roles and seek to emphasise and exaggerate certain aspects of this in their work. By using a certain colour spectrum often associated with the female gender and combining this with products often aimed at women, the designs of Scholten & Baijings lean towards a feminine stereotype. Yet, the application of colours to products may shift to a masculine connotation in terms of the actual products. The main thesis is: is the work of Scholten & Baijings as a whole, and especially is the project Mini Colour One, influenced by pre-conceived gender roles? 


design

dutch

scholten

baijings

gender

colour

Author

Cassandra, Pizzey

Faculty

Faculty of Humanities

Specialisation

Kunstnijverheid

Supervisors

Groot, Marjan

ECTS Credits

10

Language

en