Persistent URL of this record https://hdl.handle.net/1887/3158620
Documents
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- Master thesis
- closed access
In Collections
This item can be found in the following collections:
The Influence of Congruence Between Product Categories and The Banner’s Color in Banner Advertising: An eye-tracking study
- Author
- Bielschowskij, Marlot
- Supervisors
- Kwaadsteniet, E. de
- ECTS Credits
- 20
- Language
- en