Persistent URL of this record https://hdl.handle.net/1887/3160978
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- Master thesis
- closed access
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![When are moral brands more attractive?](https://studenttheses.universiteitleiden.nl/sites/all/themes/scholarly/img/closed_access.png)
When are moral brands more attractive? The influence of gender and type of organization on brands’ trait dimensions and consumer responses
- Author
- Claassen, Romée
- Specialisation
- Economic and Consumer Psychology
- Supervisors
- ECTS Credits
- 20
- Language
- en