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Psychology (MSc)

Marketing Strategies With Pre-existing Fear

Tombe, Tijs de (2020)

Marketing Strategies With Pre-existing Fear: Is Appealing to Hope an Effective Marketing Strategy with Pre-existing Fear?

Master thesis | Psychology (MSc)

Author: Tombe, Tijs de

Faculty: Faculty of Social & Behavioural Sciences

Supervisors: Scheepers, D.
Dillen, L. van

ECTS Credits: 20

Language: en