How is WAP (2020), by Cardi B and Megan Thee Stallion, representing a new paradigm shift in media and can this shift be seen as feminist?

This thesis aims to explore whether the song WAP (2020) by Cardi B and Megan Thee Stallion, exemplifies a paradigm shift in feminism. WAP caused much outcry and grew rapidly in fame because of its sexually provocative imagery and lyrics, unlike other similar songs. The question arises: If Cardi and Megan’s song is so unique that it might be the start of a feminist paradigm shift, or whether it follows an already established trend? First, the song is looked at scene by scene, scouting for reoccurring elements. Then, general representational tactics of women in media are analyzed, which help evaluate the elements in WAP further, determining feminist or non-feminist tactics. Lastly, the music of other female artists like Madonna, Lil Kim and Christina Aguilera are studied in order to determine whether WAP is following a trend or stands on its own. After exploring these different aspects, it is possible to see that WAP is a starting point for a feminist paradigm shift in media, of which...Show moreThis thesis aims to explore whether the song WAP (2020) by Cardi B and Megan Thee Stallion, exemplifies a paradigm shift in feminism. WAP caused much outcry and grew rapidly in fame because of its sexually provocative imagery and lyrics, unlike other similar songs. The question arises: If Cardi and Megan’s song is so unique that it might be the start of a feminist paradigm shift, or whether it follows an already established trend? First, the song is looked at scene by scene, scouting for reoccurring elements. Then, general representational tactics of women in media are analyzed, which help evaluate the elements in WAP further, determining feminist or non-feminist tactics. Lastly, the music of other female artists like Madonna, Lil Kim and Christina Aguilera are studied in order to determine whether WAP is following a trend or stands on its own. After exploring these different aspects, it is possible to see that WAP is a starting point for a feminist paradigm shift in media, of which there are likely more artists or songs to follow.Show less

Leiden University Student Repository

Documents

In Collections

How is WAP (2020), by Cardi B and Megan Thee Stallion, representing a new paradigm shift in media and can this shift be seen as feminist?