Fairness within Fairtrade: Case Study of the Environmental, Economic and Social Sustainability of the Ecuadorian Banana Production in the El Oro Province, 2014-2017

Climate change has presented a threat during the last decade, as ecological systems are unstable and cannot regulate themselves anymore. In current times, the world is connected more than ever especially in regards to agricultural production such as banana production. In that way, for consumers, it is essential to be aware of their role as buyer and consumer and the impact their behaviour may have on nature and society. Especially, with the pressuring foreign demand for bananas which increased in the past years substantially. They must also understand how this impacts the sustainability of the banana production and its environmental consequences on the labour conditions of banana workers. In that way, this thesis will explore the Fairtrade banana production in Ecuadorian province of El Oro, by putting the fairness in Fairtrade into question. Additionally, small farmers from the Global South are responsible for at best 70 percent of the global food supply production, while at the...Show moreClimate change has presented a threat during the last decade, as ecological systems are unstable and cannot regulate themselves anymore. In current times, the world is connected more than ever especially in regards to agricultural production such as banana production. In that way, for consumers, it is essential to be aware of their role as buyer and consumer and the impact their behaviour may have on nature and society. Especially, with the pressuring foreign demand for bananas which increased in the past years substantially. They must also understand how this impacts the sustainability of the banana production and its environmental consequences on the labour conditions of banana workers. In that way, this thesis will explore the Fairtrade banana production in Ecuadorian province of El Oro, by putting the fairness in Fairtrade into question. Additionally, small farmers from the Global South are responsible for at best 70 percent of the global food supply production, while at the same time they depend on the trade of their agricultural products as a source of income. Precisely, the province El Oro represents one of the three principal export-producers in the nation, containing the highest number of producers, and by being involved with Fairtrade International, this makes the El Oro banana production an intriguing case study.Show less

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Fairness within Fairtrade: Case Study of the Environmental, Economic and Social Sustainability of the Ecuadorian Banana Production in the El Oro Province, 2014-2017