Persistent URL of this record https://hdl.handle.net/1887/32039
Documents
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- Master thesis
- closed access
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The effect of communicated similarity on interest in complex new products: Can communicated similarity of a complex new product with an existing familiar product increase consumers' coping potential and consequently increase their interest in complex new products?
- Author
- Broeks, Laura
- Specialisation
- MA Economic and Consumer Psychology
- Supervisors
- Noordewier, M.K.
- ECTS Credits
- 20
- Language
- en