Persistent URL of this record https://hdl.handle.net/1887/3220577
Documents
-
- Bachelor thesis
- closed access
In Collections
This item can be found in the following collections:
ATTRACTIVE BRANDS: For which brand will you take out your wallet faster? Perceived brand’s morality and perceived brand’s competence relation with purchase intention
- Author
- Škrlec, Lana
- Supervisors
- Wirtz, C.
- ECTS Credits
- 15
- Language
- en