Persistent URL of this record https://hdl.handle.net/1887/3220581
Documents
-
- Bachelor thesis
- closed access
In Collections
This item can be found in the following collections:
The Perception of Brand Personalities: The prediction of Purchase Intention by Perceived Brand Competence and Morality of Five Popular 21st Century Brands.
- Author
- Broersma Retavisca, Nicole
- Supervisors
- Wirtz, C.
- ECTS Credits
- 15
- Language
- en