Persistent URL of this record https://hdl.handle.net/1887/3220583
Documents
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- Bachelor thesis
- closed access
In Collections
This item can be found in the following collections:
Moral Behaviour over Competence: The differing effects of brand morality and brand competence on brand loyalty as mediated by brand trust.
- Author
- Akhremchyk, Lada
- Supervisors
- Wirtz, C.
- ECTS Credits
- 15
- Language
- en