Taking a Moral High Ground: The Effects of Group-Based Moral Superiority on Solidarity Activists’ Collective Action Intentions and Activism Persistence

Minority activists benefit from the support of those advantaged in a system of inequality to alter the status quo. However, previous research suggests that members of advantaged groups often engage in solidarity activism to bolster the moral image of their ingroup. We theorised that taking the moral high ground can be its own antecedent of collective action behaviour. In two studies, we investigated the role of group-based moral superiority in motivating collective action behaviour of solidarity activists in the Black Lives Matter movement. In Study 1 (n = 218) we examined the relationship between group-based moral superiority and both collective action intentions and activism persistence above and beyond traditional measures of collective action (i.e., SIMCA, Van Zomeren et al., 2008, 2012). In Study 2 (n = 209) we then manipulated group-based moral superiority experimentally to test whether higher levels of group-based moral superiority lead to increased collective action...Show moreMinority activists benefit from the support of those advantaged in a system of inequality to alter the status quo. However, previous research suggests that members of advantaged groups often engage in solidarity activism to bolster the moral image of their ingroup. We theorised that taking the moral high ground can be its own antecedent of collective action behaviour. In two studies, we investigated the role of group-based moral superiority in motivating collective action behaviour of solidarity activists in the Black Lives Matter movement. In Study 1 (n = 218) we examined the relationship between group-based moral superiority and both collective action intentions and activism persistence above and beyond traditional measures of collective action (i.e., SIMCA, Van Zomeren et al., 2008, 2012). In Study 2 (n = 209) we then manipulated group-based moral superiority experimentally to test whether higher levels of group-based moral superiority lead to increased collective action behaviour. Across both studies, we found support that group-based moral superiority plays an indirect role in increasing collective action intentions through stronger politicised group identification. The same indirect relationship was found for activism persistence in Study 1 but was not replicated in Study 2. We discuss implications of our findings for theory, future research directions, and practical aspects of collective action.Show less

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Taking a Moral High Ground: The Effects of Group-Based Moral Superiority on Solidarity Activists’ Collective Action Intentions and Activism Persistence