Leiden University Student Repository

Sadiq, Jaafar (2021)

Reputational Conduct and Strategic Communications

Master thesis | Public Administration (MSc)

This research ventures in examining the effects of reputational conduct agencies’ practice on the frequency and substance of the communications they issue while interacting with their diverse audiences. In light of existing reputation literature, this study offers a scale based on the frequency of communications by agencies to quantify the effects of their reputational conduct. The purpose of this study is to examine how the various facets of government agencies’ reputational behavior, as reflected in the threats they face and the reputational uniqueness they seek to achieve in the eyes of their audiences through their function and mission, affect the rate at which government agencies communicate and the content of their communications. While this study has uncovered that the image that agencies present in their mission has the greatest effect on the rate and substance of communications, various suggestions are made for further study in this sector.

strategic communications

reputational conduct

reputational consideration

frequency of communications

EU agencies

reputational dimensions

Author

Sadiq, Jaafar

Faculty

Faculty of Governance and Global Affairs

Specialisation

International and European Governance

Supervisors

Rimkute, D.

ECTS Credits

20

Language

en