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Psychology (MSc)

Does color-product congruency effect the evaluation of banner advertisements?

Marais, Daniela (2021)

Does color-product congruency effect the evaluation of banner advertisements?

Master thesis | Psychology (MSc)

Author: Marais, Daniela

Faculty: Faculty of Social & Behavioural Sciences

Supervisors: Kwaadsteniet, E. de
Boezeman, E.

ECTS Credits: 20

Language: en