Redpilling Gone Overboard – A Look into the Far-Right Framing Processes on a Finnish Anonymous Imageboard

The extreme right has been successful in transnationally mobilizing supporters of far-right ideologies online, and one of the platforms where this occurs are anonymous imageboards. This study examined the Finnish-language imageboard Ylilauta (Overboard), to analyze how the opponents of the extreme right are framed, and to distinguish the special characteristics of this Finnish context in relation to the wider online extreme right movement. Frame analysis of a discussion thread was conducted via textual analysis of the posted messages and content analysis of the posted visuals. The author demonstrates that the participants operate under a common master frame of the ‘antagonistic political Left’ along with expressing grievances against Muslims, non-whites, feminism and LGBTQ+ rights, environmentalism and the mainstream media. The author argues that while constructing these shared enemies and opposing ideologies, the participants reference phenomena related to the Finnish context to...Show moreThe extreme right has been successful in transnationally mobilizing supporters of far-right ideologies online, and one of the platforms where this occurs are anonymous imageboards. This study examined the Finnish-language imageboard Ylilauta (Overboard), to analyze how the opponents of the extreme right are framed, and to distinguish the special characteristics of this Finnish context in relation to the wider online extreme right movement. Frame analysis of a discussion thread was conducted via textual analysis of the posted messages and content analysis of the posted visuals. The author demonstrates that the participants operate under a common master frame of the ‘antagonistic political Left’ along with expressing grievances against Muslims, non-whites, feminism and LGBTQ+ rights, environmentalism and the mainstream media. The author argues that while constructing these shared enemies and opposing ideologies, the participants reference phenomena related to the Finnish context to provide support for their arguments, and the Finnish language and meme culture allows for an aggressive adversarial frame construction. The findings offer valuable localized knowledge, which can enhance the overall understanding of this transnational movement.Show less

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Redpilling Gone Overboard – A Look into the Far-Right Framing Processes on a Finnish Anonymous Imageboard