Persistent URL of this record https://hdl.handle.net/1887/3285071
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The Effect of Brand Personality on Consumer Purchase Intention: Morality Dominates Competence in Both Low- and High-Involving Products
- Author
- Dirksen, Gitta
- Specialisation
- Economic and Consumer Psychology
- Supervisors
- Wirtz, C.
- ECTS Credits
- 20
- Language
- en