Leiden University Student Repository

van Groen, Roos (2022)

Motivation towards garden greening behaviour

Master thesis | Psychology (MSc)

Green gardens are a solution to heat, dryness, and flooding, which is a big problem in Leiden. However, the majority of gardens in Leiden is grey. The municipality of Leiden would like to stimulate their citizens to create more green gardens. Previous research found intentions and motivations to be positively associated with environmental behaviours. Moreover, autonomous motivation is thought to moderate the intention- behaviour relationship. Therefore, we investigated the relationship between intention towards garden greening, autonomous motivation and actual garden greening behaviour. This study found intentions to significantly predict garden greening behaviour, explaining 13% of the variance. With a dichotomous approach, autonomous motivation was found to be a predictor of garden greening behaviour, but not a moderator of the intention- behaviour relationship. In order for the municipality of Leiden to stimulate their residents to green their garden, follow-up research looking...Show moreGreen gardens are a solution to heat, dryness, and flooding, which is a big problem in Leiden. However, the majority of gardens in Leiden is grey. The municipality of Leiden would like to stimulate their citizens to create more green gardens. Previous research found intentions and motivations to be positively associated with environmental behaviours. Moreover, autonomous motivation is thought to moderate the intention- behaviour relationship. Therefore, we investigated the relationship between intention towards garden greening, autonomous motivation and actual garden greening behaviour. This study found intentions to significantly predict garden greening behaviour, explaining 13% of the variance. With a dichotomous approach, autonomous motivation was found to be a predictor of garden greening behaviour, but not a moderator of the intention- behaviour relationship. In order for the municipality of Leiden to stimulate their residents to green their garden, follow-up research looking into possible moderators of the intention-behaviour gap and autonomous motivation is necessary.Show less

Garden Greening Behaviour, Gardening, Motivation towards Garden Greening Behaviour

Author

van Groen, Roos

Faculty

Faculty of Social & Behavioural Sciences

Specialisation

Economic and consumer psychology

Supervisors

van der Weiden, A.

ECTS Credits

20

Language

en