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Chinastudies (BA)

Consumer nationalism in China: influence of anti-foreign sentiments on Chinese consumer behavior – the case of Japan

Vliet, Tim van (2015)

Consumer nationalism in China: influence of anti-foreign sentiments on Chinese consumer behavior – the case of Japan

Bachelor thesis | Chinastudies (BA)

This thesis explores the influence of anti-Japanese sentiment in China on Chinese consumer behavior.

Consumer behavior

Author: Vliet, Tim van

Faculty: Faculty of Humanities

Specialisation: BA Chinastudies

Supervisors: Landsberger, Stefan

ECTS Credits: 10

Language: en