A win-win situation created by weibo for government and netizens

China is under one-party authoritarian regime which requires the CCP (Chinese Communist Party) to maintain legitimacy and social stability. In order to achieve that, the CCP and Chinese government has been controlling public opinions towards the government and the regime. Since the intervention and popularization of internet into China, internet has broadened Chinese netizens’ outlook and deepen the understandings of the world. Weibo, the Chinese microblog, among online communities, is one of the most popularized internet virtual platforms in China. As an epitome of Chinese society in network age, the development and functions of microblog has no doubt changed not only daily life of Chinese citizens but also substantially changed the way of public participation mode and supervision mode of public affairs. The impact of microblog on possible social transformation and democratization in China has been a hot topic discussed by scholars but the verdict is yet to be reached. In addition,...Show moreChina is under one-party authoritarian regime which requires the CCP (Chinese Communist Party) to maintain legitimacy and social stability. In order to achieve that, the CCP and Chinese government has been controlling public opinions towards the government and the regime. Since the intervention and popularization of internet into China, internet has broadened Chinese netizens’ outlook and deepen the understandings of the world. Weibo, the Chinese microblog, among online communities, is one of the most popularized internet virtual platforms in China. As an epitome of Chinese society in network age, the development and functions of microblog has no doubt changed not only daily life of Chinese citizens but also substantially changed the way of public participation mode and supervision mode of public affairs. The impact of microblog on possible social transformation and democratization in China has been a hot topic discussed by scholars but the verdict is yet to be reached. In addition, Chinese government realizing the importance and impact of online public opinion also joined the tide of microblog development and is adapting to the digital era to guide public opinion and do propaganda on microblog. Whereas, comparing to microblog’s impact utilizing by netizens, the impact and efficiency of government strategy on microblog is seldom discussed heretofore.Show less

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A win-win situation created by weibo for government and netizens