Persistent URL of this record https://hdl.handle.net/1887/33590
Documents
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- Master thesis
- closed access
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The need for similarity and the need for differentiation: How are marketers able to serve these needs?
- Author
- Kester, Martine
- Specialisation
- MA Economic and Consumer Psychology
- Supervisors
- Scheepers, Daan
- ECTS Credits
- 20
- Language
- en