Leiden University Student Repository

Hakkens, Lysanne (2022)

Donatiebereidheid onder leden van het algemeen publiek: Online vragenlijstonderzoek naar de invloed van Persoon-Organisatie Fit en Sociale Identiteitsmatch op Affiniteit met de Non-Profit Organisatie en Donatiebereidheid met Perceived Donation Efficacy als moderator

Bachelor thesis | Psychologie (BSc)

This research examines the willingness to donate money among members of the general public through the lens of social categorization. It concerns a cross-sectional questionnaire study. The participants were 100 members of the general public in the United States, recruited through the Academic Prolific platform. A first multiple regression analysis showed that affinity with the non-profit organization has a positive direct relationship with willingness to donate money. Age and gender were used as control variables in this multiple regression, which also showed a positive direct relationship with willingness to donate. A second multiple regression analysis showed that both social identity match with the organization and person-organization fit have positive relationships with affinity with the non-profit organization. A first mediation analysis showed that social identity match has an indirect, positive relationship with willingness to donate through affinity with the non-profit...Show moreThis research examines the willingness to donate money among members of the general public through the lens of social categorization. It concerns a cross-sectional questionnaire study. The participants were 100 members of the general public in the United States, recruited through the Academic Prolific platform. A first multiple regression analysis showed that affinity with the non-profit organization has a positive direct relationship with willingness to donate money. Age and gender were used as control variables in this multiple regression, which also showed a positive direct relationship with willingness to donate. A second multiple regression analysis showed that both social identity match with the organization and person-organization fit have positive relationships with affinity with the non-profit organization. A first mediation analysis showed that social identity match has an indirect, positive relationship with willingness to donate through affinity with the non-profit organization. A second mediation analysis showed that person-organizational fit has an indirect, positive relationship with willingness to donate through affinity with the non-profit. Finally, a moderation analysis showed that Perceived Donation Efficacy (PDE) has no significant influence on the relationship between affinity with the non-profit organization and willingness to donate. Theoretical and practical implications and limitations and suggestions for further research are discussed.Show less

donatiebereidheid van geld, perceived donation efficacy, sociale identiteitsmatch met de organisatie, persoon-organisatie fit, affiniteit met de organisatie

Author

Hakkens, Lysanne

Faculty

Faculty of Social & Behavioural Sciences

Specialisation

Social, Economic and Organisational Psychology

Supervisors

Boezeman, E.J.

ECTS Credits

15

Language

nl