Wat zet leden van het algemeen publiek aan tot het doen van vrijwilligerswerk voor een non-profitorganisatie?:  De rol van persoonlijke relevantie van de non- profitorganisatie, sociale identiteitsmatch met de non- profitorganisatie en het verlangen ergens bij te kunnen  horen bij affiniteit met de non-profitorganisatie onderzocht met een vragenlijstonderzoek.

This research examines the influence of affinity with the non-profit organization on the willingness to donate in volunteering among members of the general public. Affinity with the non-profit organization is predicted using three predictors. The first predictor is personal relevance of the nonprofit, the second predictor is social identity match and the third predictor is the need to belong. This was investigated through a cross sectional design questionnaire survey conducted among members of the general American public. The participants were recruited via Academic Prolific (N = 100). A multiple regression analysis showed that personal relevance of the nonprofit, social identity match, and the need to belong are directly and positively related to affinity with the nonprofit. In addition, the mediation analysis showed that personal relevance of the nonprofit, social identity match and the need to belong are indirectly and positively related to the willingness to volunteer through...Show moreThis research examines the influence of affinity with the non-profit organization on the willingness to donate in volunteering among members of the general public. Affinity with the non-profit organization is predicted using three predictors. The first predictor is personal relevance of the nonprofit, the second predictor is social identity match and the third predictor is the need to belong. This was investigated through a cross sectional design questionnaire survey conducted among members of the general American public. The participants were recruited via Academic Prolific (N = 100). A multiple regression analysis showed that personal relevance of the nonprofit, social identity match, and the need to belong are directly and positively related to affinity with the nonprofit. In addition, the mediation analysis showed that personal relevance of the nonprofit, social identity match and the need to belong are indirectly and positively related to the willingness to volunteer through affinity with the non-profit organization. The theoretical and practical implications are discussed. In addition, limitations and suggestions for further research are also discussed.Show less

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