Persistent URL of this record https://hdl.handle.net/1887/34287
Documents
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- Master thesis
- closed access
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Corporate warmth and its relationship with consumers’ purchase intention regarding high- and low-involvement products
- Author
- Graaf, Erik de
- Specialisation
- MA Social and Organizational Psychology
- Supervisors
- Leeuwen, E.A.C. van
- ECTS Credits
- 20
- Language
- en