Campaigning for a Seat on the World Stage: Credibility as a determinant for success in UN Security Council elections

A seat in the United Nations Security Council is more attractive and prestigious than ever among the organisation’s member states. This thesis investigates the importance of credibility connected to a running candidate’s campaign message in a contested security council election. By adopting a qualitative comparative analysis between the three candidates from the highly competitive Western European and Others Group election of 2020 - Canada, Ireland and Norway – this thesis aims to increase our knowledge of the determinant factors for successful campaigns. The results suggests that proven consistency and positive political engagement and results related to the communicated priorities in the campaign message – at least in relation to those of its competitors – can play a decisive role in the outcome of contested elections. However, the thesis cannot exclude any other possible determinants nor point out any single factor that is more decisive than the others. Nevertheless, the results...Show moreA seat in the United Nations Security Council is more attractive and prestigious than ever among the organisation’s member states. This thesis investigates the importance of credibility connected to a running candidate’s campaign message in a contested security council election. By adopting a qualitative comparative analysis between the three candidates from the highly competitive Western European and Others Group election of 2020 - Canada, Ireland and Norway – this thesis aims to increase our knowledge of the determinant factors for successful campaigns. The results suggests that proven consistency and positive political engagement and results related to the communicated priorities in the campaign message – at least in relation to those of its competitors – can play a decisive role in the outcome of contested elections. However, the thesis cannot exclude any other possible determinants nor point out any single factor that is more decisive than the others. Nevertheless, the results open up for further research on political commitment as a determinant factor, with special focus on campaign messages.Show less

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Campaigning for a Seat on the World Stage: Credibility as a determinant for success in UN Security Council elections