Could consumers’ environmental knowledge shape their food waste intentions?: Investigating the effect of environmental and food waste knowledge on food waste intentions and the moderating role of age.

Persistent URL of this record https://hdl.handle.net/1887/3479315

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Psychologie (BSc)

Cinzi, Zoe (2022)

Could consumers’ environmental knowledge shape their food waste intentions? Investigating the effect of environmental and food waste knowledge on food waste intentions and the moderating role of age.

Bachelor thesis | Psychologie (BSc)

This research aims to investigate whether consumers’ general environmental knowledge, as well as their food waste awareness, has an impact on their food waste intentions. In addition, we investigate if age moderated this relationship. The research design involves a questionnaire of 210 respondents sampled through Qualtrics. Our findings show that there is a significant positive relation between consumers’ environmental knowledge and their food waste intentions. This implies that the higher consumers’ environmental knowledge, the lower their food waste intentions. Age does not moderate the relationship between environmental knowledge and food waste intentions. This study offers a new pathway in investigating general environmental knowledge in combination with food waste awareness and it should be researched further. The implications of these findings will be discussed.

consumer

environmental knowledge

food waste intentions

age

Author: Cinzi, Zoe

Faculty: Faculty of Social & Behavioural Sciences

Supervisors: Brizi, Ambra

ECTS Credits: 15

Language: en

Leiden University Student Repository

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Could consumers’ environmental knowledge shape their food waste intentions? Investigating the effect of environmental and food waste knowledge on food waste intentions and the moderating role of age.