Leiden University Student Repository

Graaf, Tim de (2023)

Tweeting the Presidency: A corpus based approach to online rhetoric in the 2020 election

Bachelor thesis | Engelse taal en cultuur (BA)

Donald Trump was a highly controversial figure in the 2016 and 2020 elections. He presented himself as America’s hero (Mercieca, 2020). Trump's 2016 campaign was marked by an unique and idiosyncratic rhetoric and campaigning style in which social media play a large role and especially his use of Twitter was remarkable (Polak, 2018). Trump’s rhetoric was full of pathos-driven techniques like: America first exceptionalism, hyperboles, repetition, fear appeals, ad populum and ad hominem arguments (Mercieca, 2020) while his rhetoric lacked complexity (Skinnel, 2018). Furthermore, Trump was known to distort facts (Skinnel, 2018). Although Trump was suspended from Twitter, begin January 2021, shortly after losing the election and the storming of the capitol took place, he has recently made a re-entrance on Twitter. The author of this paper wishes to contribute to the current research on Trump’s unique rhetorical style which continues to have a strong influence in America and do so by...Show moreDonald Trump was a highly controversial figure in the 2016 and 2020 elections. He presented himself as America’s hero (Mercieca, 2020). Trump's 2016 campaign was marked by an unique and idiosyncratic rhetoric and campaigning style in which social media play a large role and especially his use of Twitter was remarkable (Polak, 2018). Trump’s rhetoric was full of pathos-driven techniques like: America first exceptionalism, hyperboles, repetition, fear appeals, ad populum and ad hominem arguments (Mercieca, 2020) while his rhetoric lacked complexity (Skinnel, 2018). Furthermore, Trump was known to distort facts (Skinnel, 2018). Although Trump was suspended from Twitter, begin January 2021, shortly after losing the election and the storming of the capitol took place, he has recently made a re-entrance on Twitter. The author of this paper wishes to contribute to the current research on Trump’s unique rhetorical style which continues to have a strong influence in America and do so by analysing Trump’s Twitter use during the 2020 elections, making use of a corpus based approach supplemented by a qualitative analysis of his rhetoric.Show less

rhetoric

politics

corpus

corpus analysis

America

American politics

twitter

social media

Author

Graaf, Tim de

Faculty

Faculty of Humanities

Specialisation

Linguistics

Supervisors

Jeffery, J.V.

ECTS Credits

10

Language

en