Leiden University Student Repository

Richardson, Ashlyn (2023)

A soft power Korean Wave promoting Korean language learning

Bachelor thesis | International Studies (BA)

South Korea’s growing economic status and power over the last century has brought more attention to the increasing presence of the country in the global arena. One of the prime examples of South Korea’s rising presence on the global stage is the transnational phenomenon known as the Korean Wave. As K-pop and K-dramas continue to spread across the world, the Korean language is making its way to increase its spread at a similar pace. Therefore, at the centre of this paper stands the following research question: How does the spread of Hallyu serve as a tool of soft power for South Korea to promote the Korean language around the world?

Korean language

Korean Wave (Hallyu)

Promotion

Soft power

Non-native Korean speakers

Author

Richardson, Ashlyn

Faculty

Faculty of Humanities

Specialisation

East Asia

Supervisors

Park, J.H.
Laméris, T.J.

ECTS Credits

15

Language

en