How social norms shape collective action intentions among ideologically-extreme individuals from disadvantaged groups: -

Previous studies established a link between social norms and collective action for social change. Collective action is used by disadvantaged groups as a path towards progressive social change. However, little is known about the influence of ideological extremity on the relation between social norms and collective action intentions. The present study focused on the disadvantaged group members’ perspective and examined the effect of an ingroup social norm of equality on collective action intentions of disadvantaged groups and influence of ideological extremity. We recruited participants among residents in the Netherlands with a migration background (N=300) and predicted that an ingroup social norm of equality affected collective action intentions and that ideological extremity interacted with this relationship. We successfully manipulated an ingroup social norm of equality (vs. control). I found no evidence for the prediction that an ingroup social norm of equality (vs. control)...Show morePrevious studies established a link between social norms and collective action for social change. Collective action is used by disadvantaged groups as a path towards progressive social change. However, little is known about the influence of ideological extremity on the relation between social norms and collective action intentions. The present study focused on the disadvantaged group members’ perspective and examined the effect of an ingroup social norm of equality on collective action intentions of disadvantaged groups and influence of ideological extremity. We recruited participants among residents in the Netherlands with a migration background (N=300) and predicted that an ingroup social norm of equality affected collective action intentions and that ideological extremity interacted with this relationship. We successfully manipulated an ingroup social norm of equality (vs. control). I found no evidence for the prediction that an ingroup social norm of equality (vs. control) increased collective action intentions. I did find evidence that the manipulation affected higher-than-average ideologically-extreme people and it made them less prone for collective action. The findings and implications are discussed including interesting directions for future research.Show less

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How social norms shape collective action intentions among ideologically-extreme individuals from disadvantaged groups: -