Leiden University Student Repository

Plug, Minka (2023)

A Political Force to Be Reckoned With: K-pop Fans: A Case Study on the Organisation K-pop Stans 4 Leni during the 2022 Philippine Presidential Election

Bachelor thesis | Koreastudies (BA)

In preparation for the 2022 Philippine presidential election, K-pop fans nationwide united to campaign for presidential candidate Leni Robredo. The most crucial organisation that set this in motion, K-pop Stans 4 Leni, created a community to talk politics, campaign for Robredo, and spread truthful information concerning the election. Through interviewing a member of this organisation and circulating a survey, this research aims to research how and why Filipino K-pop fans used K-pop as a tool for their political expression and activism during the 2022 Philippine presidential election and, therefore, how K-pop can be political. Results show that the participants in the organisation are politically active in character. The organisation became a political force using K-pop mechanisms to mobilise many fans swiftly. This research concludes that the organisation used K-pop since it effectively mobilises a large demographic who support their goals. Furthermore, this thesis concludes that K...Show moreIn preparation for the 2022 Philippine presidential election, K-pop fans nationwide united to campaign for presidential candidate Leni Robredo. The most crucial organisation that set this in motion, K-pop Stans 4 Leni, created a community to talk politics, campaign for Robredo, and spread truthful information concerning the election. Through interviewing a member of this organisation and circulating a survey, this research aims to research how and why Filipino K-pop fans used K-pop as a tool for their political expression and activism during the 2022 Philippine presidential election and, therefore, how K-pop can be political. Results show that the participants in the organisation are politically active in character. The organisation became a political force using K-pop mechanisms to mobilise many fans swiftly. This research concludes that the organisation used K-pop since it effectively mobilises a large demographic who support their goals. Furthermore, this thesis concludes that K-pop fandom can be political, as shown by KS4GG. However, it cannot be concluded that all aspects of K-pop are political due to a lack of political participation. As this research primarily analyses participants involved with the organisation K-pop Stans 4 Leni, this should be noted as a limitation and allows for further research to be done.Show less

Activism

Fandom

Glocalisation

K-pop

Soft Power

Author

Plug, Minka

Faculty

Faculty of Humanities

Supervisors

Jang, S.Y.

ECTS Credits

10

Language

en