The Missing Link: Websites as outreach tools and an analysis of (online) public outreach strategies in archaeology and how they could benefit Icelandic archaeology

This thesis explores how websites can be utilized as tools in archaeological public outreach, using a commercial excavation in Iceland as an example. A website was created around the commercial excavation in Seyðisfjörður, eastern Iceland named Fjörður. The research takes place where avalanche protection walls will damage archaeological sites. The archaeology found at the site is represents Icelandic archaeology in a nutshell from the Viking Age to Modern Times. A landslide hit the village of Seyðisfjörður in December 2020. When the archaeologists started excavating the site they found large landslide layers in between cultural phases. What narrative can be told about the long-term history of the archaeological site Seyðisfjörður, including the ongoing influence of the landslides, and how can we translate that narrative to the general public? The narrative reflects how the deep history of Seyðisfjörður shows the inhabitants’ resilience against the environment and would illustrate 61...Show moreThis thesis explores how websites can be utilized as tools in archaeological public outreach, using a commercial excavation in Iceland as an example. A website was created around the commercial excavation in Seyðisfjörður, eastern Iceland named Fjörður. The research takes place where avalanche protection walls will damage archaeological sites. The archaeology found at the site is represents Icelandic archaeology in a nutshell from the Viking Age to Modern Times. A landslide hit the village of Seyðisfjörður in December 2020. When the archaeologists started excavating the site they found large landslide layers in between cultural phases. What narrative can be told about the long-term history of the archaeological site Seyðisfjörður, including the ongoing influence of the landslides, and how can we translate that narrative to the general public? The narrative reflects how the deep history of Seyðisfjörður shows the inhabitants’ resilience against the environment and would illustrate 61 the chronology of the site in a relatable way. The relationship between outreach websites and social media is explored and how strategy in outreach is a key factor in a successful outreach campaign. The narrative also displays the work that archaeologists undertake and how they collect and research this knowledge. This has the potential to increase the awareness and benefits of the work that archaeologists do and the importance of public outreach. It increases valuation and engagement of (archaeological) heritage. Without public outreach archaeological research has no future.Show less

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The Missing Link: Websites as outreach tools and an analysis of (online) public outreach strategies in archaeology and how they could benefit Icelandic archaeology