Reducing food waste in households through phrasing of expiration date

Food waste is a big problem in the Netherlands. In an effort to find a solution to this problem, the present study examines the influence of expiration date labels on people’s intention to waste food. The current phrase “ten minste houdbaar tot” [“at least preservable until”] can be seen as definitive and thought to refer to food safety whereas it refers to food quality, thus this study proposes an alternative phrase “beste kwaliteit voor, vaak goed na” [“best quality before, often good after”]. The aim of this alternative phrase was to make clear that the expiration date refers to food quality and that the food could still be safe to consume after this date had passed. Participants were presented with dairy and pantry products that had an expiration date that had passed by five days. This expiration date was shown with the current phrasing or the alternative phrasing. Results showed that the alternative phrase led to a lower intention to waste dairy compared to the current phrase....Show moreFood waste is a big problem in the Netherlands. In an effort to find a solution to this problem, the present study examines the influence of expiration date labels on people’s intention to waste food. The current phrase “ten minste houdbaar tot” [“at least preservable until”] can be seen as definitive and thought to refer to food safety whereas it refers to food quality, thus this study proposes an alternative phrase “beste kwaliteit voor, vaak goed na” [“best quality before, often good after”]. The aim of this alternative phrase was to make clear that the expiration date refers to food quality and that the food could still be safe to consume after this date had passed. Participants were presented with dairy and pantry products that had an expiration date that had passed by five days. This expiration date was shown with the current phrasing or the alternative phrasing. Results showed that the alternative phrase led to a lower intention to waste dairy compared to the current phrase. Whereas for pantry products, there was no difference in intention to waste food between the two phrases. Moreover, results showed that the intention to waste dairy was mediated by perceived risk. Meaning that dairy products that were presented with the alternative phrase were perceived as less risky to consume, which in turn was associated with a lower intention to let the product go to waste when the expiration had passed. Thus, changing the phrasing of the expiration date label could help in reducing food waste in the Netherlands.Show less

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Reducing food waste in households through phrasing of expiration date