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Grasdijk, Sarah (2016)

Taiwanese Idol drama: the influence of identification on product placement effectiveness

Bachelor thesis | Chinastudies (BA)
This thesis discusses the relationship between Taiwanese television (idol) dramas, advertising - in particular product placement, and the way in which young Taiwanese women, i.e. students between 18-25 years, identify with popular TV-series. The research itself is based on an on-line survey designed by the author herself.
China
Drama
Products
Taiwan
Author
Grasdijk, Sarah
Faculty
Faculty of Humanities
Specialisation
China Studies
Supervisors
Landsberger, Stefan
ECTS Credits
10
Language
en