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Qiu, Kimi (2023)

Who is influencing who? Casestudy of influencers under platform capitalism in Xiaohongshu

Bachelor thesis | Chinastudies (BA)
This thesis focuses on the digital affective work that Chinese influencers do on the Chinese e-commerce platform Xiaohongshu. I discuss the details of the platform economy and how influencers participate in it as content producers.
influencers
plaform capitalism
digital affective labor
Author
Qiu, Kimi
Faculty
Faculty of Humanities
Supervisors
Morris, C.J.
ECTS Credits
10
Language
en