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Krijgsman, Erik (2021)

More than a Chinese Commercial Stunt: A Study of the Guochao-trend in China. Master-thesis on the Societal Impact of China’s Guochao-trend Through a Lens of Generational Differences and Consumer Nationalism

Master thesis | Asian Studies (60 EC) (MA)
This thesis explores the deeper impact of the newly discovered Guochao-trend in China through a lens of consumer nationalism and a comparison with the South Korean wave.
Nationalism
Consumer Nationalism
China
Chinese Studies
Marketing
e-commerce
Telecommunication
Author
Krijgsman, Erik
Faculty
Faculty of Humanities
Specialisation
East Asian Studies: Chinese
Supervisors
Cwiertka, K.J.
ECTS Credits
15
Language
en